Senior Product Designer · Fractional Head of Design

Your product works. Getting users to love it is the hard part.

With 16 years across SaaS, B2B, and productivity tools, I partner with startups and scaling teams to close the gap between what you built and what your users actually expect.

Trusted by teams building at speed

Pleexy
Otters
CABB
Tu Consumo
Digitalinkers
La Mer
Boeing
Moroccan Oil
SecantX
Actimo
King
Razorfish
Schneider Electric
Bobbi Brown
Effie
Hospital San Joan de Deu
Keurig
Marc Jacobs
Pfizer
Runroom
United
Pleexy
Otters
CABB
Tu Consumo
Digitalinkers
La Mer
Boeing
Moroccan Oil
SecantX
Actimo
King
Razorfish
Schneider Electric
Bobbi Brown
Effie
Hospital San Joan de Deu
Keurig
Marc Jacobs
Pfizer
Runroom
United
Jorge Enrique — Senior Product Designer & Fractional Head of Design

Strategy and craft, in the same hands.

Great design starts with understanding the problem — not the interface. I work closely with stakeholders, iterate on real user feedback, and stay hands-on from direction through delivery.

I cover the full product lifecycle — research, IA, high-fidelity UI, design systems — and work equally well leading solo or embedded in a cross-functional team.

The track record behind the logos.

16+ Years in design
5 Startups co-founded
8 Design teams built from scratch

Proof of work.

First or founding designer at five startups. From pre-product teams to King, Schneider Electric, and enterprise at scale.

First Designer

$33Macquired by Kahoot

First designer at the company. Built design from scratch, owned every decision, and set the foundation the product carried through to acquisition.

Founding Designer

2.3×conversion boost

No design leader in place. Owned onboarding strategy end-to-end — set the process and standard before handing off to a full-time hire.

Founding Designer

3pivots, no PMF

No design foundation in place. Joined as founding designer, owned every decision, and led the translation from a consultancy model into a product.

Design Lead

1M+residents served

Cross-functional team with no design decision-maker. Aligned stakeholders, set direction, and owned all design outcomes from strategy to delivery.

Design Lead

1.7%gross bookings up

Legacy internal tool with significant UX debt and no path forward for AI features. Led its redesign used daily by titles like Candy Crush — including AI-powered features.

Design Lead

~25%cost reduction

Buying experience fragmented across multiple disconnected apps. Led the redesign of the full journey, consolidating it into a single product.

Areas of expertise.

Sixteen years across the disciplines that move products forward.

Product Strategy & Roadmapping B2B Dashboard & Data Visualization Interaction Design & Prototyping Conversion Rate Optimization SaaS Onboarding Design UX Research & User Testing Design Systems & Component Libraries Accessibility & Inclusive Design

Case studies.

Three engagements. Three different stages, sectors, and starting points — same process underneath.

Conversion · B2C SaaS

An onboarding redesign focused on conversion & activation.

4.6× Activation
2.3× Conversion
47% Tickets ↓
SaaS B2C Productivity Integrations
Go to case study

Dashboard redesign · Govt

Improving decision-making for a system serving 1M+ residents.

1M+ Residents
20% Onboarding ↓
30% Satisfaction ↑
Data Viz IoT Internal tool Government
Go to case study

AI transformation · B2B SaaS

Transforming a manual workflow into an AI-driven process.

Faster
17% Revenue ↑
88% Adoption
AI SaaS B2B Digital transformation
Go to case study
"
If you're looking for an expert who understands your needs and can answer them simply — contact Jorge.
Rémy Voet · Head of Design, DIGITALinkers

Ready to close the gap?

Book a free 30-min call. No pitch — just an honest conversation about where your product is and where it needs to go.

Book a 30-min call