Senior Product Designer · Fractional Head of Design

Your product works. Getting users to love it is the hard part.

With 16 years across SaaS, B2B, and productivity tools, I partner with startups and scaling teams to close the gap between what you built and what your users actually expect.

Trusted by teams from Seed to Series B and beyond

Pleexy
Otters
CABB
Tu Consumo
Digitalinkers
La Mer
Boeing
Moroccan Oil
SecantX
Actimo
King
Razorfish
Schneider Electric
Bobbi Brown
Effie
Hospital San Joan de Deu
Keurig
Marc Jacobs
Pfizer
Runroom
United
Pleexy
Otters
CABB
Tu Consumo
Digitalinkers
La Mer
Boeing
Moroccan Oil
SecantX
Actimo
King
Razorfish
Schneider Electric
Bobbi Brown
Effie
Hospital San Joan de Deu
Keurig
Marc Jacobs
Pfizer
Runroom
United
Jorge Enrique — Senior Product Designer & Fractional Head of Design

Strategy and craft, in the same hands.

I believe great design starts with a deep understanding of the problem, close collaboration with stakeholders, and continuous iteration driven by real user feedback. My process is both strategic and hands-on — every decision intentional, rooted in purpose.

I work across the full product lifecycle: from user research and information architecture to high-fidelity UI and design system documentation. Whether leading design solo or embedded in a cross-functional team, I bridge the gap between user needs and business outcomes.

Proof of work.

First or founding designer at five startups. Design lead at King, Schneider Electric, and more.

First Designer

$33Macquired by Kahoot

First designer at the company. Built design from scratch, owned every decision, and set the foundation the product carried through to acquisition.

Founding Designer

2.3×conversion boost

No design leader in place. Owned onboarding strategy end-to-end — set the process and standard before handing off to a full-time hire.

Founding Designer

3pivots, no PMF

No design foundation in place. Joined as founding designer, owned every decision, and led the translation from a consultancy model into a product.

Design Lead

1M+residents served

Cross-functional team with no design decision-maker. Aligned stakeholders, set direction, and owned all design outcomes from strategy to delivery.

Design Lead

1.7%gross bookings up

Legacy internal tool with significant UX debt and no AI readiness. Led its redesign used daily by titles like Candy Crush — including AI-powered features.

Design Lead

~25%cost reduction

Buying experience fragmented across multiple disconnected apps. Led the redesign of the full journey, consolidating it into a single product.

Areas of expertise.

Sixteen years of strategic thinking and hands-on execution across the disciplines that matter most for building successful digital products.

Product Strategy & Roadmapping B2B Dashboard & Data Visualization Interaction Design & Prototyping Conversion Rate Optimization SaaS Onboarding Design UX Research & User Testing Design Systems & Component Libraries Accessibility & Inclusive Design

Case studies.

Three engagements. Three different stages, sectors, and starting points — same process underneath.

Conversion · B2C SaaS

An onboarding redesign focused on conversion & activation.

4.6× Activation
2.3× Conversion
47% Tickets ↓
SaaS B2C Productivity Integrations
Go to case study

Dashboard redesign · Govt

Improving decision-making for a system serving 1M+ residents.

1M+ Residents
20% Onboarding ↓
30% Satisfaction ↑
Data Viz IoT Internal tool Government
Go to case study

AI transformation · B2B SaaS

Transforming a manual workflow into an AI-driven process.

Faster
17% RPC ↑
88% Adoption
AI SaaS B2B Digital transformation
Go to case study
"
If you're looking for an expert who understands your needs and can answer them simply — contact Jorge.
Rémy Voet · Head of Design, DIGITALinkers

Ready to close the gap?

Book a free 30-min call. No pitch — just an honest conversation about where your product is and where it needs to go.

Book a 30-min call